MGM Cotai is a large-scale architectural installation featuring an array of unique LED screens (25 separate LED screens, 4-8K each) located in a public space in Macau, China.

Obscura designed the immersive content program to showcase emerging artists and display the extraordinary landscapes of China and other cinematic material in addition to generative interactive work. The overarching theme was ‘Windows of the World’ as an experiential National Geographic publication.

Our work spanned multiple location shoots, cinematic curation and acquisition, and a complex post-production approach to accomplish editing and spatialization of assets across 25 separate screen displays for comprehensive media deployment.

Obscura designed the media, software, and content program for the installation, including 260 minutes of custom content.

Managed all phases of digital experience design, including project discovery, concept development, schematic design, design development, and implementation, spanning a 3 year life cycle.

Acted as Executive Producer for all MGM, Cotai creative content and experiential design, and Line Produce selected projects.

Managed creative development through all phases, including creative pitch, budgeting, contract negotiations, scheduling, financial reporting, internal and external team resourcing, and long-term service contract implementation.

Facilitated day-to-day client-facing communications with production teams through to the executive level.

Supported business development in preparation of project proposals and pitches.

Collaborated with project-level strategy leads in daily management and develop the overall client relationship.

Worked with Design Director to develop production strategies fitting to each project’s unique requirements and determine the staffing and tasks from the team.

Partnered with Strategy and Design team to create content program to support the Spectacle (a pre-function public space with high-end retail, restaurants, a theater and casino).

Coordinated with contractors, vendors and consultants as needed.

Ensured that feasibility and budget are considered throughout all phases of the design and production process.

Managed project team, comprised of creative technologists, strategists, graphic designers, UX/Interaction designers, and software developers.

Partnered with the Creative Director to create design studies and establish best practices for location shoots and content creation. Studies included technical oversight and parameters for content capture to be displayed on the unique LED screen configuration.

Partnered with experiential design team to research and define the creative and technical criteria for MGM Cotai content program which operates 24-7 / 365 days of the year.

Produced national and international location shoots. Partnered with creative leads to assemble crew and to research, scout, and secure locations, including permits as necessary.

Managed on-site optimization of all media including QC, client reviews, and project acceptance into service contract.

Large-scale architectural installation featuring an array of 25 uniquely shaped LED screens (4-8K each).

*All Videos Courtesy of Obscura Digital